What is a Social Sign?
It’s is a web-based desktop tool for brick & mortar business owners (or social media consultants on their behalf) to easily create, download, and print a social media poster. These signs can be used to engage customers or passers-by in already existing online social media marketing (like a Facebook page, Twitter account, Yelp page, Foursquare location, etc).
Why should you use a Social Sign?
Bridge your social media marketing from online into your real physical space to retain and re-engage past and existing customers and catch the eye of new potential customers. Amplify the effectiveness of your social media marketing by collecting more and more fans and followers every day while strengthening your brand and delivering your message at the same time.
What are the features and benefits?
Features
- Simple and easy to use, no fuss. Just create, print and display
- Choose from different messages that resonate with your customers
- Prints a QR Code PDF template that links directly to your profile
- Works with any smartphone that can scan QR codes
Benefits
- Turns foot traffic into social traffic to increase followers and referrals
- Let people access your social profile without a computer
- Scan and go – no searching for your social profile online
- Build customer referrals, relationships and brand loyalty
How does Social Sign Work?
It provides an easy wizard that lets you customize and create a poster promoting your social network presences (Facebook, Twitter, Yelp, Foursquare, etc.). The end result is a downloadable PDF that can be printed on any desktop printer or professionally at any local or online print shop. Hang it on your wall, place it next to your register, put it in your storefront window or front door, or anywhere else. When customers or passers-by see the poster, they can scan its QR codes from their mobile phones to connect with your business’ existing social network marketing efforts.
How do I print my Social Sign?
When you download your final PDF, you can simply print it right on your desktop printer (inkjet, laser, or anything else). Every major computer manufacturer and operating system can open and print PDFs natively just by double-clicking on them (if it didn’t open up automatically already when you downloaded it).
When you print from your computer, you will usually have the option to change print settings immediately before the document is sent to the printer. we recommend changing the print quality to “fine” or “best” or “photo” (different printers call this different things). Increasing print quality like this will cause your printer to use slightly more ink, which results in a dramatically bolder and more visible sign. And for a really crisp looking final product, you can try printing on glossy or photo paper if you have it.
Alternatively, if you want very high quality output, thicker stock paper, enlargements, other enhancements, or if you don’t have or want to or know how to use your own printer, then we recommend a professional print or copy shop. These can be found everywhere in every major city (Google Maps search), and can usually print a short run of products in a few minutes for just a few dollars. When you download your final PDF from Social Signs (which will usually be smaller than 1 MB), you can quickly copy it to a USB memory stick and bring it along to the shop. They will help you get a fantastic looking sign for a very reasonable price.
Where should I hang the sign I print?
Create a poster, download the PDF, and either print it yourself or have it professionally printed almost anywhere. Then you can hang it on a visible wall of your store, hang it in the hallway by the restrooms or in the stalls where you have a captive audience, put it in a plastic sign holder next to your register or on a table, tape it to your front window, tack it to a communal bulletin board, ask an affiliated or related store to hang it up there, or anywhere else.
The idea is to put it up where not only your customers will see it, but other potential customers too. This way you maximize exposure and will grow your social networks the fastest. So print a few and display them in different places. You can even customize the content depending on where you’re going to put it (e.g. a bathroom sign should assume an existing customer, whereas a front window sign should be more oriented toward getting somebody in the door).
Who can use a Social Sign?
Social Sign can be used by any business premises that serve the public, such as:
Banks, Bars & Clubs, Bakery Shops, Beauty Salons, Bookshops, Chemists, Computer Shops, DIY Stores, Electrical Stores, Estate Agencies, Fashion Retailers, Florists, Furniture Stores, Game Shops, Gift Shops, Grocery Shops, Gyms, Hotels, Jewellery Shop, Leisure Centres, Liquor Stores, Mobile Phone Shops, Museums & Galleries, Restaurants & Cafes, Shoe Shops, Sports Shops, Stationary Shops, Travel Agents and others.
Here are some comments from business owners:
“It’s hard to get your name out there. That’s why word-of-mouth is so important to us. These Social Signs are an absolute MUST for any clothing retailer interested in promoting their range through social media.”
- Clothing Store
“We love to promote our Twitter page for whats hot in the oven. Theres no need for customers to search or forget our social profile anymore as these signs make it easy for anyone to just scan the code, follow us and go!”
- Bakery Shop
“The Social Signs has helped us build brand loyalty, visibility and recognition with social media!”
- Estate Agency
“They get customers to come back! These social signs drive more foot traffic and encourage customers to re-engage with you again and again!”
- Restaurant
“These signs has drawn in more members and provided our social profiles a larger following. The signs only take up a small space but makes a BIG IMPACT!”
- Gym
“The social posters are eye-catching as we’ve seen many customers stop by the window to scan the code. These things really work!”
- Florist
“Just printed our Social Signs! Great idea and brilliant product, will be recommending them to our business clients who would benefit from their use.”
- Bank
Happy marketing!!